{"id":316,"date":"2026-06-02T09:47:40","date_gmt":"2026-06-02T07:47:40","guid":{"rendered":"https:\/\/gruenewellepr.de\/?p=316"},"modified":"2026-06-02T09:47:40","modified_gmt":"2026-06-02T07:47:40","slug":"checkliste-ist-ihre-kommunikation-bereit-fuer-die-empco-richtlinie","status":"publish","type":"post","link":"https:\/\/gruenewellepr.de\/en\/checkliste-ist-ihre-kommunikation-bereit-fuer-die-empco-richtlinie\/","title":{"rendered":"Checklist: Is Your Communication Ready for the EmpCo Directive?"},"content":{"rendered":"<p>From <strong>September 27, 2026<\/strong> Stricter rules now apply in Germany to environmental claims in advertising and communications. The EmpCo Directive is intended to protect consumers from misleading environmental claims and greenwashing, and has already been transposed into German law\u2014terms such as \u201csustainable,\u201d \u201cgreen,\u201d or \u201cenvironmentally friendly\u201d used without verifiable evidence are now officially grounds for a cease-and-desist letter. Those who fail to act now risk receiving warnings\u2014and reputational damage.<\/p>\n<p>There's still time to set the right course. This short checklist will help you get started:<\/p>\n<p><strong>\u2610 Assessment:<\/strong> Have all environmental claims on the website, social media, packaging, and promotional materials been identified and reviewed?<\/p>\n<p><strong>\u2610 No sweeping generalizations:<\/strong> Are terms like \u201cclimate-neutral,\u201d \u201csustainable,\u201d or \u201ceco-friendly\u201d still being used without concrete evidence?<\/p>\n<p><strong>\u2610 Claims made:<\/strong> Are environmental claims backed by independent bodies or recognized certifications?<\/p>\n<p><strong>\u2610 Climate neutrality communicated correctly:<\/strong> Are emissions reductions and offsets clearly and separately reported?<\/p>\n<p><strong>\u2610 Specificity rather than vagueness:<\/strong> \u201c30% less CO\u2082 in production\u201d is legally sounder\u2014and more convincing\u2014than \u201cenvironmentally friendly.\u201d<\/p>\n<p><strong>\u2610 Internal audit procedure established:<\/strong> Is there an approval process before environmental communications are published?<\/p>\n<hr \/>\n<p>Taking action now not only protects you from the risk of legal warnings\u2014it also builds genuine credibility with customers, partners, and the media.<\/p>\n<p><strong>Gr\u00fcne Welle Kommunikation<\/strong> helps companies in the DACH region develop legally sound, substantive, and effective sustainability communications\u2014from verifying their claims to developing their media strategy.<\/p>\n<p>Please feel free to contact me.<\/p>","protected":false},"excerpt":{"rendered":"<p>Starting September 27, 2026, stricter rules will apply in Germany regarding environmental claims in advertising and communications. The EmpCo Directive is intended to protect consumers from misleading environmental claims and greenwashing\u2026<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[34,9,10,19],"class_list":["post-316","post","type-post","status-publish","format-standard","hentry","category-empco","tag-empco-richtlinie","tag-glaubwuerdigkeit","tag-greenwashing","tag-nachhaltigkeitskommunikation"],"_links":{"self":[{"href":"https:\/\/gruenewellepr.de\/en\/wp-json\/wp\/v2\/posts\/316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gruenewellepr.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gruenewellepr.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gruenewellepr.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gruenewellepr.de\/en\/wp-json\/wp\/v2\/comments?post=316"}],"version-history":[{"count":1,"href":"https:\/\/gruenewellepr.de\/en\/wp-json\/wp\/v2\/posts\/316\/revisions"}],"predecessor-version":[{"id":319,"href":"https:\/\/gruenewellepr.de\/en\/wp-json\/wp\/v2\/posts\/316\/revisions\/319"}],"wp:attachment":[{"href":"https:\/\/gruenewellepr.de\/en\/wp-json\/wp\/v2\/media?parent=316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gruenewellepr.de\/en\/wp-json\/wp\/v2\/categories?post=316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gruenewellepr.de\/en\/wp-json\/wp\/v2\/tags?post=316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}