Expertise · Methods

How I work.

Strategic. Fact-based. With a clear position – and a focus on what matters most.

Grüne Welle Kommunikation stands for strategic consulting, reliable collaboration, and personalized support of the highest quality. Your business goals are our top priority.

With a clearly results-oriented approach, fresh ideas, and relevant topics, I help your company generate lasting attention in the media market, build trust, and position itself as a credible partner for dialogue with the media and stakeholders.

Working Principles

How I Think and Act

01

Strategy first

No standalone measures without a plan. Every communication initiative follows a clear strategic logic and has a defined purpose.

02

Meaning over style

Effective communication is based on facts. I translate complex content into clear, understandable language—without oversimplifying or changing the meaning.

03

AI as a tool

I use AI tools as an extension of my craft—not as a substitute for expertise, experience, and editorial quality.

04

Measurable & results-oriented

Communication must be measurable. I set goals, track results, and continuously adjust the strategy.

Values

My Values

Credibility

I only communicate information that is verifiable and authentic. Sustainability communications that meet regulatory requirements—EmpCo-compliant, CSRD-ready. No greenwashing, ever.

Responsibility

As a consultant working in the green sector, I actively contribute to climate and environmental protection—from the Munich Plogging Mob to Umweltpakt Bayern (Bavarian Environmental Pact).

Competence

Over 25 years of experience in brand communication. Certified Sustainability Manager (ESG) and internationally certified AI-Driven Advertising & PR Specialist (CAIAPR).

Loyalty

Grüne Welle Kommunikation stands for a trusting and reliable partnership. Providing excellent service and personalized advice and support is a given for me.

Key Areas

Where I Start


Sustainability Communication According to EmpCo & CSRD
AI-powered campaign development & content
Strategic consulting for GreenTech, Energy & Water
Media Relations & Brand Positioning
Startups, Companies & NGOs – B2B and B2C
Akzeptanzkommunikation und Bürgerdialog
Target Groups

Who I work for


Erneuerbare Energien

Von Start-ups bis zu etablierten Anbietern: Solar, Wind, Speichertechnologien, Klimatechnik, digitales Bauen

Greentech

Unternehmen mit nachhaltigen Technologien und Geschäftsmodellen in Kreislaufwirtschaft, Mobilität und Smart City

Water Sector

Drinking water, water treatment, water protection, and related technologies

ESG & Sustainability

Companies across all industries that want to professionalize their ESG strategy and sustainability communications

Industry & High Tech

B2B companies offering complex solutions in need of explanation

NGOs & Institutions

Organisationen und Verbände im Umwelt- und Klimaschutzbereich

Clear distinction

What I don't offer


✕ No Greenwashing

I only communicate facts that can be verified and are authentic. I decline assignments that require the opposite.

✕ No Full-Service Agency

A PR firm with a clear focus—not an agency that handles media planning or performance marketing.

✕ No large-scale operation

Owner-managed and personal. A direct line to the owner—no anonymous agency network.

✕ Not applicable to all industries

Focus on green technology, sustainability, and technology-driven topics.

✕ No empty phrases

Substance over style. The most relevant topic wins, not the loudest one.

✕ No Actionism

Strategy and concept first. No individual measures without a plan.

Ready for a first talk?

No-obligation, straightforward, and on eye level. I’ll get back to you within 24 hours.

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