News

News, Trends & Perspektiven

Aktuelles zur Agentur, zu grüner Transformation, Nachhaltigkeitskommunikation und Greentech.

Sustainability communication
12.05.2026

Futureproof Index

When the numbers tell the whole story: What the Futureproof Index means for sustainability managers Sustainability managers are familiar with the problem: They cite CO₂ emissions in tons, water consumption…

Read more →
Sustainability communication
07.05.2026

AI Training for Sustainability Communication

Can AI, combined with sustainability, be a key factor in attracting business to Germany? Can AI, together with sustainability, become a real draw for Germany? I’m convinced it can—but…

Read more →
Sustainability communication
06.05.2026

EU guidelines against greenwashing

EU regulations against greenwashing to take effect in fall 2026; all corporate positioning and communication related to sustainability will be affected. With the new EmpCo Directive (“Empowering Consumers for the Green Transition”), the EU is tightening…

Read more →
In general
23.02.2026

Further training in Sustainability Management

Over the past 15 years at Grüne Welle Kommunikation, my goal has been to promote my clients’ brands, solutions, and business models through strategically sound, credible, and effective communication…

Read more →
Press article GW
05.02.2026

Article about the Agency in PR-Journal

The PR Journal has published an article about the agency to mark its 15th anniversary and the addition of two new clients. Click here to read the article

Read more →
Press Announcement GW
03.02.2026

15 years of Grüne Welle Kommunikation

15 Jahre GRÜNE WELLE KOMMUNIKATION: Münchner GreenTech-Agentur feiert mit zwei neuen Kunden PRESSEMELDUNG IN EIGENER SACHE München, 03. Februar 2026 – In diesen Tagen des…

Read more →
In general
21.08.2025

GAIO

A paradigm shift is on the horizon: GAIO (Generative AI Optimization) is the new SEO. Many users now use ChatGPT and other AI tools just like search engines. This means that AI…

Read more →
In general
12.08.2025

Climate debate

The Dangerous Power of Simplification: Why Facts Are at Risk of Being Overlooked in the Climate Debate Why Simplistic Climate Messages Play Into the Hands of Populists The Principle of Communicating Climate Issues Through Positive and…

Read more →
In general
31.07.2025

What is Grüne Welle Kommunikation's approach to AI?

What is Grüne Welle Kommunikation’s stance on AI? Artificial intelligence has long since become part of everyday life at Grüne Welle Kommunikation. However, since AI consumes a lot of energy…

Read more →