Thema

Tag: Credibility

Empco
02.06.2026

Checklist: Is Your Communication Ready for the EmpCo Directive?

Starting September 27, 2026, stricter rules will apply in Germany regarding environmental claims in advertising and communications. The EmpCo Directive is intended to protect consumers from misleading environmental claims and greenwashing…

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Sustainability communication
06.05.2026

EU guidelines against greenwashing

EU regulations against greenwashing to take effect in fall 2026; all corporate positioning and communication related to sustainability will be affected. With the new EmpCo Directive (“Empowering Consumers for the Green Transition”), the EU is tightening…

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