Strategic guidance for companies on their path to green transformation.
Issues such as sustainable business practices, climate protection, environmental conservation, and resource management are of central social and economic importance today. And even if it sometimes seems otherwise at the moment, the transition to a sustainable economy is irreversible across all industries in the medium to long term. “The business community no longer questions the need to operate in a more environmentally friendly manner. It is no longer a matter of ‘if,’ but only of ‘how.’” (SZ, June 26, 2024). For many companies, the green transition is therefore no longer an option—it is a necessity. Regulatory requirements, changing stakeholder expectations, and intensified competition make a credible reorientation unavoidable.
I provide strategic guidance to companies: from positioning analysis and the development of clear transformation narratives to managing stakeholder communications.
Starting in fall 2026, vague environmental claims without supporting evidence will be prohibited. Companies that lack a strategically aligned communication strategy risk receiving warnings and suffering reputational damage.
No greenwashing. No measures without a strategy. Communication that is based on substance—and stands the test of time.