Thema

Tag: Greenwashing

Empco
02.06.2026

Checklist: Is Your Communication Ready for the EmpCo Directive?

Starting September 27, 2026, stricter rules will apply in Germany regarding environmental claims in advertising and communications. The EmpCo Directive is intended to protect consumers from misleading environmental claims and greenwashing…

Read more →
Sustainability communication
07.05.2026

AI Training for Sustainability Communication

Can AI, combined with sustainability, be a key factor in attracting business to Germany? Can AI, together with sustainability, become a real draw for Germany? I’m convinced it can—but…

Read more →
Sustainability communication
06.05.2026

EU guidelines against greenwashing

EU regulations against greenwashing to take effect in fall 2026; all corporate positioning and communication related to sustainability will be affected. With the new EmpCo Directive (“Empowering Consumers for the Green Transition”), the EU is tightening…

Read more →