Starting September 27, 2026, stricter rules will apply in Germany regarding environmental claims in advertising and communications. The EmpCo Directive is intended to protect consumers from misleading environmental claims and greenwashing…
Read more →Can AI, combined with sustainability, be a key factor in attracting business to Germany? Can AI, together with sustainability, become a real draw for Germany? I’m convinced it can—but…
Read more →EU regulations against greenwashing to take effect in fall 2026; all corporate positioning and communication related to sustainability will be affected. With the new EmpCo Directive (“Empowering Consumers for the Green Transition”), the EU is tightening…
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